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In India, consumer mindset must change for faster EVs adoption, feel industry players

Electric vehicle makers and component manufacturers are facing hurdles on multiple fronts from infrastructural issues, policy initiatives to supply chain constraints, but one of the fundamental challenges remains how to overcome ‘resistance to change’ from an end-user perspective.

Any new technology with potential to disrupt the markets in a big way has to fight initially the problem of gaining acceptance among the masses and the electric vehicles are no different in that sense. In a country like India, where even after two decades since the first electric car was rolled out in 2001, the EV industry is still heavily dependent on imports of components. Though the Centre and several states have now turned their focus to enable a supportive ecosystem for EV players in the country, it seems that manufacturers still have to grapple with the challenge of overcoming an aversion to change at the ground level.

"The government has taken multiple initiatives to promote manufacturing as well as the adoption of EVs. The deployment of FAME and PLI schemes are slowly paving the way for a better EV ecosystem in India. While these schemes are aiding the industry, we have the challenge of influencing the consumer mindset to consider EVs as a preferred mode of transportation," said Swaroop Sundararajan - Regional Head - India Software Engineering, BorgWarner PowerDrive Systems.

BorgWarner PowerDrive Systems delivers innovative and sustainable mobility solutions for the vehicle market.


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